01 — Foundation
Audit-graded website
A rebuild on our own build stack, scored 90+ on technical SEO and Core Web Vitals, typically 12–20 pages including real service-area pages rather than spun duplicates.
If your current site is already fast and structurally sound, we say so and optimize it in place. We are not going to charge you to rebuild something that works.
- LCP under 2 seconds on mobile
- Trade-specific schema on every page
- One H1 and a service + city title per page
- Click-to-call fixed to every screen
- Forms wired to GA4 conversion events
02 — The biggest lever
Google Business Profile
We rebuild the profile from the category up. The primary category is the single strongest ranking factor in local search, and we tune yours against whoever currently holds the three map-pack spots in your city.
Then we keep it alive: weekly posts, monthly photos, seasonal category switching when the work changes, and monitoring for map-pin drift and competitor edit attacks.
- Primary + up to 9 secondary categories
- Every service item filled in
- 750-character description
- 15–20 real photos, refreshed monthly
- Seeded Q&As
- Suspension-safe editing practice
03 — Compounding proof
Review engine
Recency now outweighs volume. A business getting a handful of new reviews every week outranks one with ten times the reviews and nothing in three months, so the engine is built for steady velocity rather than campaigns.
We ask every customer on every completed job, draft a reply to every review within a day, and coach your team on getting reviews that name the service and the town.
- Post-job request on every job
- Replies drafted for every review
- Negative reviews handled offline first
- Fully Google-policy compliant — no gating, no incentives
- A share routed to the directories AI engines read
04 — Where the calls come from
Local content that converts
High-intent pages beat volume plays. "Emergency AC repair in Hartford" has less competition and far more buying intent than "HVAC tips," so that is what we build.
Where you can supply job photos, we build project pages — a page per real completed job, with the location, the problem and the result. They carry the same local intent as a city page, convert better, and cannot be mistaken for a doorway page.
- Bottom-of-funnel service + city pages
- Project pages from real completed jobs
- Answer-first openers so AI can quote them
- Internal linking that connects every page
- Staggered publishing, never bulk-dumped
05 — Consistency
Citations & directories
Your name, address and phone need to match on the sources that feed local search — and on the third-party directories ChatGPT and Perplexity actually read when someone asks them to recommend a contractor.
We fix the sources that matter and clean up duplicate profiles, which quietly split your review equity. We do not sell a 500-directory sweep, because it does not work.
- Audit of key citation sources
- Duplicate profile detection and cleanup
- Coverage on AI-cited directories
- Ongoing drift monitoring
06 — Proof it worked
Tracking & monthly reporting
GA4 conversion events on every form, Search Console, and Google's own call data from your Business Profile — so a lead is a tracked lead, not an estimate.
Once a month you get one page: leads, calls, map position, AI citations, and the ROI math against what you paid us. If the month was flat, the page says the month was flat.
- GA4 + Search Console + profile call data
- Map-pack position tracking
- AI-citation tracking across ChatGPT, Perplexity and AI Overviews
- One-page monthly PDF
- ROI measured against the retainer
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