SEO for Home-Service Contractors
We build audit-graded websites and run the Google Business Profile, reviews, and local content that put roofers, HVAC companies, plumbers, electricians, painters, and movers in the top three — and in the AI answers homeowners now trust.
Management from $500/mo · One contractor per trade per metro · Month-to-month after 90 days
Live Audit Preview
TradeLockAI Audit ReportPDF · 12 pages
Generated for [yourcompany.com] within 24 hours
Live client work running right now. We currently manage websites, Google Business Profiles, and local SEO for contractors in the painting and HVAC trades, in Connecticut and the Pacific Northwest. Client names stay private until they tell us otherwise — we'll walk you through the live builds on your audit call.
Contractor SEO is the work of getting a home-service business to appear in Google's local map pack, in organic results, and in AI-generated answers when someone nearby searches for the service it provides. For trades, it comes down to four things: a technically clean website, a fully built Google Business Profile with the right primary category, a steady flow of recent reviews, and high-intent pages for the services and towns you actually serve.
TradeLockAI is a family-run agency in Old Lyme, Connecticut that does all four for one contractor per trade per metro, starting at $500 per month.
The Problem
A homeowner with a leaking roof does not scroll. They tap one of the first three results, and the other 20 roofers in town may as well not exist that day.
Most contractor websites lose that fight for boring, fixable reasons: a Google Business Profile filed under the wrong primary category, no reviews in the last two months, a site that takes four seconds to load on a phone, and no page that actually says the service and the town together.
None of that is about the quality of your work. It is about whether Google can tell what you do and where you do it.
That gap is the entire job.
The Complete System
Everything below is in every engagement. We do not sell a "basic" package that leaves out the parts that make it work.
A full rebuild scored 90+ on technical SEO and Core Web Vitals — 12–20 pages including real service-area pages. Already have a site that performs? We optimize it in place instead of forcing a rebuild.
The single biggest lever in local search, and the one almost every contractor sets once and forgets. We rebuild the profile, tune the primary category against whoever currently holds your map pack, fill every service and attribute, then keep it fed weekly.
Review recency now outweighs raw review count. A steady drip of new reviews beats a big pile of old ones, so we build the ask into your job flow and draft a reply to every review that comes in.
High-intent service and project pages written answer-first, so they win the searches that turn into phone calls — and get quoted by AI assistants. Real completed jobs with photos, not spun city pages.
Consistent name, address, and phone on the sources that matter — including the third-party directories ChatGPT and Perplexity read when someone asks them for a contractor.
GA4 conversion events on every form, Search Console, and Google's own call data from your profile — then a one-page plain-English report showing leads, rankings, AI citations, and ROI against what you pay us.
Built for the AI Era of Search
Most agencies still treat this as one thing. It is two, and they pull from completely different sources.
Google AI Overviews & AI Mode
When Google's AI answers a local question, its citations are usually Business Profiles — not websites. A complete, review-rich, correctly categorised profile is the lead domino, which is exactly why we rebuild it first and feed it every week.
ChatGPT · Perplexity · Claude
These do not read your Google profile at all. They pull from Yelp, trade directories, "best in {city}" roundups and forum threads. Getting named there is a different workflow — and it is the one almost nobody is running for contractors yet.
Pricing, Up Front
Most agencies make you sit through a pitch before they will name a number. We would rather you know now whether this is in range.
Management
$500/mo
Starting rate. Month-to-month after 90 days.
Website build
$2,500
Waived with a 3-month commitment.
You own everything
100%
Site, profile, reviews, rankings — yours on exit.
The retainer steps up as results come in — $500 while we build the foundation, $1,500 once it is producing, $2,500 at full scope. Each step is tied to work already delivered and written into the agreement, so it is never a monthly negotiation.
The Process
Send us your website. We run the full technical, profile, and map-pack audit and email the PDF back within 24 hours. No call required.
Thirty minutes to walk the audit, look at who is beating you and why, and decide together whether this is worth doing.
Fixed-price proposal, then access to your Google Business Profile, domain, and analytics. We handle the rest.
Your site is built on our stack — schema, Core Web Vitals, and lead capture in from line one, not bolted on later.
DNS cutover, GA4 and Search Console, call tracking on the profile, and the Google Business Profile rebuild goes live.
Weekly profile posts, review requests on every completed job, replies drafted, new service and project pages published on a cadence.
One page. Leads, calls, map position, AI citations, and the ROI math against what you paid us. Plain English.
Why Us
Territory exclusivity
We do not take competing contractors in the same trade and market. Your playbook stays yours. This is also why we only have room for a handful of clients per city — and why we say no more often than yes.
Talk to the people doing the work
TradeLockAI is run by the Munsons. There is no account manager layer between you and the person editing your Google profile. Email gets answered the same day, not in five business days.
Honest reporting
Tracked calls, form fills, and where each came from — against what you pay us. If a month is flat, the report says so. Every number on this site is labelled measured or projected for the same reason.
The People Behind It
A family-run operation in Old Lyme, Connecticut. When you reach out, you are talking to the people doing the work — not an offshore team, not an account manager.
Founder & CEO
Started TradeLockAI after a decade of watching good contractors lose work to worse competitors who simply showed up first on a phone screen.
Head of Technology
Builds the site generation and SEO systems behind every TradeLockAI build — schema, Core Web Vitals, the tracking stack, and the AI-visibility workflow.
FAQ
We handle the four things that decide whether a home-service contractor shows up when a homeowner searches: the website, the Google Business Profile, the review flow, and the local content. We build an audit-graded site, rebuild and maintain your Google profile, run a steady review engine, and publish the pages that win high-intent local searches — then report the leads it produced each month.
Management starts at $500/month. The website build is $2,500 one time, and we waive it entirely if you commit to 3 months. As results come in, the retainer steps up on a schedule written into the agreement — never renegotiated month to month. Full breakdown on the pricing page.
Google Business Profile and review wins usually show inside 30–60 days. Durable map-pack position and steady lead flow take 4–6 months. Anyone promising you page one in 30 days is selling ad spend, not search position.
No — and you should walk away from anyone who does. Nobody controls Google's ranking, and the tactics used to "guarantee" it are the ones that get profiles suspended. We guarantee the work, the transparency, and a monthly report showing exactly where your jobs came from.
Yes — all of it. Your site, your Google Business Profile, your reviews, your rankings. If we part ways you keep the entire asset. If we built your site during a commitment period you haven't completed, the buy-out is $1,000, or we hand back your original site free.
No. One contractor per trade per metro. Once you sign, your trade in your city is locked — we are not going to sell your competitor the same playbook three weeks later.
The usual story is a long contract, a monthly report full of jargon, and no way to tell whether anything worked. We report jobs, not impressions: form fills, tracked calls, and where each one came from. Month-to-month after the first 90 days, so we have to keep earning it.
Roofing, HVAC, plumbing, electrical, painting, moving, remodeling, and general contracting are the ones we have playbooks for. Any home-service trade with a service area and a Google Business Profile works the same way — ask on your audit call.
Ready to Start?
We run the full audit on your site and Google Business Profile, then send you the PDF within 24 hours. No call required to get it.
TRADELOCKAI