What is the map pack actually worth to you?

The math, so you can check it

Three inputs, two published assumptions, no black box:

• The top three map-pack results take roughly 75% of local search clicks. Positions four to ten take about 20%, and everything past page one shares the remaining 5%.
• Roughly 3.2% of people who view a Google Business Profile take an action — a call, a direction request, or a website visit.
• We model you currently sitting outside the pack at the 5% share, and compare that to the 75% share.

So: searches × click share × 3.2% profile action rate × your close rate × your average job value.

This is an estimate, and it is deliberately built from published local-search benchmarks rather than our own client results, because we do not have a large enough sample to make honest claims from. Treat it as a sizing exercise: it tells you whether the gap is worth chasing, not what you will bank.

What it does not model: seasonality, how competitive your specific metro is, whether your close rate holds up at higher volume, or your capacity to actually do the extra work. Those come up on the call.