The complete local SEO system for contractors.
Five pillars. One integrated build. Every engagement gets all five — no upsells, no add-ons.
Audit-Graded Website Build
Most contractor websites are built by template companies that prioritize 'looking nice' over actually ranking on Google. The result: a pretty site that nobody can find.
We rebuild your entire site using proprietary AI-powered technology developed by our team over years of iteration. Our system generates 12-20 pages of custom content: a homepage, an about page, a contact page, individual service pages for everything you offer, and dedicated service area pages for your top 5 surrounding cities.
Every page is built mobile-first and tested on real devices. Page speed scores are 90+ on Google's PageSpeed Insights. Core Web Vitals are all in the 'good' range. Schema markup is built directly into every page during generation, not bolted on after.
Build time: 3-7 days from final content approval to launch-ready. Traditional agencies take 4-8 weeks for the same work because they're hand-coding everything.
What You Get
- Custom 12-20 page WordPress site
- 5 service area pages for your top metros
- Mobile-first responsive design
- Page speed score 90+ guaranteed
- Built-in lead capture forms
- HTTPS/SSL configured
- Sitemap submitted to Google
- Cloudways managed hosting included
- Built and audit-graded in 3-7 days
Schema.org Structured Data
Schema markup is the structured data layer that tells Google and AI search engines exactly what your business does, where you operate, and what makes you different. Most contractor websites have none. That's why they don't show up in Google's AI Overviews, in ChatGPT answers, or in Perplexity results.
We deploy a full schema stack on every page of your site — generated automatically as part of our build, not patched in after the fact. LocalBusiness schema on your homepage. Service schema on every service page. FAQ schema on questions sections (which can trigger rich results in search). Review schema where applicable. BreadcrumbList schema across the navigation.
The result: search engines can read your site the way they're designed to, AI tools can extract specific answers from your content, and your business becomes eligible for the rich results that drive disproportionately high click-through rates.
What You Get
- LocalBusiness schema (homepage)
- Service schema (every service page)
- FAQ schema for rich results
- Review schema where applicable
- BreadcrumbList navigation schema
- Validated against Google's Rich Results Test
- Structured for AI Overview eligibility
- Deployed on every page automatically
Google Business Profile Optimization
Your Google Business Profile (the box that shows up on Google Maps and in the local 3-pack) drives more contractor leads than your website does. It's also the most neglected asset most contractors have.
We rebuild it from scratch. New business description optimized for your top service keywords. Primary category corrected (this alone moves rankings). Every secondary category added. Every service listed individually with descriptions. Hours, attributes, payment methods, service area — all configured properly.
Then we upload 15-20 optimized photos with proper file names and geotags. Pre-seed Q&As with the questions your customers actually ask. Set up a weekly Google Posts calendar so your profile stays active. Set up a review response strategy so every review gets answered within 24 hours.
What You Get
- Complete profile rebuild from scratch
- Primary + secondary categories optimized
- 15-20 geo-tagged photos uploaded
- Pre-seeded Q&A section
- Weekly Google Posts (written by us)
- Monthly photo updates
- Review response strategy + templates
- Service area refinement
Lead Tracking Infrastructure
Most contractors have no idea where their leads come from. They know the phone rings. They don't know if it's Google, a Facebook ad, a Yelp listing, or a referral. That makes it impossible to know what's actually working.
We install the full tracking stack as part of every build. Google Analytics 4 configured for conversion tracking. Google Search Console verified and submitted. Google Site Kit installed for unified reporting. Call tracking (either Google Voice or CallRail depending on your setup) so every phone lead is attributed to a source. Form notifications routed directly to your inbox so nothing gets lost.
From day one of launch, every lead has a source. Every source has a cost. Every dollar has an ROI.
What You Get
- Google Analytics 4 with conversion tracking
- Google Search Console verified
- Google Site Kit (unified dashboard)
- Call tracking (Google Voice or CallRail)
- Form notifications to your inbox
- Lead source attribution
- UTM tagging for all marketing
- Monthly tracking audit
Monthly Performance Reports
A one-page PDF report delivered the 1st of every month. No 40-page agency deck filled with vanity metrics. No 'impressions' or 'engagement' nonsense. Just the numbers that matter for a contractor making money.
Hero metrics at the top: total leads, cost per lead, map pack ranking, current audit score. Source breakdown showing exactly where leads came from. Search performance showing which keywords are driving traffic. A 3-month trend chart so you can see direction at a glance.
ROI math at the bottom: what you invested, what you got, what it returned. Plus 2-3 specific recommendations for next month based on the data. Written in plain English by an AI, reviewed and signed off by our team before it goes out.
What You Get
- 1-page PDF (no 40-page decks)
- Hero metrics: leads, CPL, ranking, audit score
- Source breakdown by channel
- Keyword performance (impressions, clicks)
- 3-month trend visualization
- ROI math (invested vs returned)
- Next-month recommendations
- Delivered the 1st of every month