Calculate exactly what every month of inaction is costing you.
Most contractors are losing $30,000 to $90,000 a month to better-ranked competitors and don't realize it. Run your numbers below.
Assumptions and methodology
2.5x lead multiplier
Based on industry data from BrightLocal, Backlinko, and Google's own local search studies. Contractors with optimized websites, full schema markup, and active Google Business Profiles typically see 150-300% more inbound leads than those without.
Close rates & job values
Industry medians from contractor survey data. Your actual numbers may be higher or lower — which is exactly why we built this calculator. Use your real numbers for a realistic estimate.
5-year compounding
Accounts for the fact that SEO rankings build on themselves. A site that ranks well today is more likely to rank better next year, generating increasingly more leads over time.
Not all lead sources are equal.
Stops the second you stop paying. Zero equity in your search position.
Same off-the-shelf tools you could buy yourself. No schema, no AI optimization.
Rankings keep working when you stop paying. Owned position in the map pack.