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Sample Audit · Anonymous
What a sample audit looks like for a local roofing company.
This is a real audit run on an anonymous New England roofing company's website. It scored 42/100, had zero schema markup, and a Google Business Profile that hadn't been touched in two years. The audit score is a measured result. Map pack movement and lead growth are projections from the audit findings — not booked client outcomes.
Audit measured · Growth metrics projected · Identity withheld
The starting line (measured)
Audit score 42. No LocalBusiness schema. PageSpeed 38 on mobile. GBP stale for two years. These are the numbers we pulled directly from the site and Google.
The rebuild plan
- • Full site rebuild on TradeLockAI's audit-graded template — target score 96.
- • LocalBusiness + Service + FAQ + Review schema deployed across every page.
- • GBP rebuilt from scratch: categories, services, hours, fresh photos, weekly Posts calendar.
- • Call tracking + GA4 + Search Console installed and verified.
- • Monthly performance report subscription from month one.
The numbers
Audit score
42 → 96
measured
Map pack
#8 → #3
projected from audit
Lead growth
+110%
projected, 12-week window